I am a writer and consultant with a background in luxury brands, digital marketing, real estate development and copywriting. Over the course of my career, I have worked with startups and well established companies helping them find their voice, activate target audiences, and discover opportunities for growth and expansion.
Most recently, I was the VP of Retail Development for Industry City, where I led the retail activation of the 6 million square foot industrial redevelopment in Brooklyn. This included creating a thriving Food Hall, sourcing unique tenants for permanent and pop-up spaces, as well as building collaborations with place-making partners such as as Brooklyn Flea, Smorgasburg, Brooklyn Bowl and Bose.
I co-founded Chozen Ice Cream, an all-natural ice cream company, where I was responsible for the brand development, the go-to market strategy and the expansion of the line into 85 stores nationwide including Whole Foods. Chozen Ice Cream was featured in The New York Times, New York Post, People, and GOOP.
Prior to launching Chozen, I was the Digital Media Director for Diane von Furstenberg, where I oversaw the digital development of the brand, including social media, mobile and content strategy for the company.
I was a Senior Editor at Fashionweekdaily.com and was Editorial Director for julib.com. My freelance work has appeared in CN Traveller, New York Magazine, The Hollywood Reporter, Town & Country, Interview, WWD, and Refinery29. I have written copy for brands such as Rag & Bone, DVF, Alice & Olivia, Theory and Bloomingdales as well as hotel groups EHPC and The Dutchess.
Originally from New York, I graduated cum laude from University of Pennsylvania with a degree in political science and art history. I currently live between Ibiza and Brooklyn.